Digital Marketing Integrat & Orientat pe Conversie

Unificam SEO, Paid, Content si CRO intr-un funnel coerent ce maximizeaza costul pe achizitie.

Provocari Comune

  • Campanii izolate fara feedback loop.
  • Leaduri multe, calitate scazuta.
  • Raportare fragmentata intre platforme.
  • Lipsa testare sistematica a landing pages.

Framework

Audit funnel → Mapare touchpoints → Prioritizare quick wins → Implementare saptamanala → Iteratii bazate pe date (testing A/B, heatmaps, scroll-depth, attribution).

Instrumente

  • Tracking avansat (GA4 events custom, server-side tagging).
  • Automatizari nurturing (email + retargeting secvential).
  • Dashboard unic ROI & CAC.
  • Continuous keyword gap & intent clustering.

Rezultate Asteptate

  • Crestere rata conversie 15–40%.
  • Reducere CAC 10–35%.
  • Predictibilitate leaduri si revenue.

FAQ Tehnic

Cum atribuim corect conversiile?

Implementam tracking server-side + model de atribuire personalizat (time decay / position-based) si validam prin experimente incrementale.

Ce ritm de optimizare CRO?

Iteratii saptamanale bazate pe heatmap, scroll-depth, funnel drop-off; rulam A/B cu semnificatie statistica (>=95%).

Cum reduceti leaduri slabe?

Calibrare intent pe keyword clusters + scoring formular + nurturing secvential adaptiv.

Cere Audit Funnel

Include buget lunar + canale active + obiectiv principal.

Incepe auditul →